FASHION STUDENTS CAN WIN RS. 50,000 FOR DESIGNING IN KHADI! 

•FOR STUDENTS OF INDIA’S MOST PRESTIGIOUS FASHION INSTITUTES, A FASHION COMPETITION THAT COULD KICK-START YOUR CAREER BY SHOWCASING YOUR WINNING ENTRY AT THE ICONIC PRASAD BIDAPA EVENT – THE KARNATAKA FASHION WEEK 2014!

• JANUARY 17TH, 18TH & 19TH 2014, THE KARNATAKA FASHION WEEK WILL BE HELD IN BANGALORE- ONE OF THE FASHION CAPITALS OF INDIA.

  THE NEW LUXURY

        •IT IS TIME WE POSITIONED KHADI COTTON & SILK AS THE TRUE FABRICS OF LUXURY.EACH PIECE IS A DISTINCTIVE, ONE-OF-A-KIND HAND-WOVEN WORK OF ART THAT IS HAND MADE & CAN NEVER BE REPLICATED.
          •THIS CONTEST AIMS TO ENERGIZE YOUNG FASHION DESIGNERS TO PERCEIVE KHADI AS THE FABRIC OF THE FUTURE.

        •KHADI REPRESENTS THE FUTURE OF FASHION WHICH WILL BE HAND MADE.

       •PLEASE ENCOURAGE YOUR STUDENTS TO ENTER THIS PRESTIGIOUS CONTEST & TO START  PRESENTING THEIR COLLECTIONS IN THE TRADITIONAL TEXTILES OF INDIA & IN MAKING KHADI A GLOBAL SENSATION.  

DETAILS

THE DEADLINE FOR REGISTRATIONS HAVE BEEN EXTENDED TO 30TH DECEMBER.

• PLEASE FILL IN THE FORM OVERLEAF AND REGISTER YOUR ENTRY, ALONG WITH A PICTURE OR DRAWING OF YOUR GARMENT.

• EACH DESIGNER WILL HAVE TO PRESENT 1 GARMENT MADE ENTIRELY OUT OF KHADI HAND-WOVEN INDIAN TEXTILES OR CRAFT FORMS.

• ALL COLOR DRAWINGS OR PHOTOGRAPHS HAVE TO BE SUBMITTED TO US  BY 15 DECEMBER 2013. PLEASE INCLUDE A NOTE ABOUT YOUR IDEA WITH SPECIFICATIONS OF FABRIC, EMBELLISHMENTS ETC.

•THE GARMENT MAY BE EMBELLISHED WITH RECYCLED OBJECTS LIKE ELECTRONIC CHIPS, COMPUTER & LAPTOP PARTS, METAL WASTE, WOOD ETC.

(PLEASE REFER TO THE DEFINITION OF KHADI AT THE END OF THIS DOCUMENT),

• 12 ENTRIES WILL BE SHORTLISTED. THE 12 FINALISTS  WILL HAVE TO SUBMIT THEIR GARMENTS BY 15 JANUARY 2014.

• THIS GARMENT WILL BE SHOWCASED ON DAY 1 OF THE FASHION WEEK WHERE THE DESIGNERS WILL WALK WITH THEIR MODELS ON THE RAMP.

• THE FINAL WINNER WILL BE ANNOUNCED AT THE END OF THE EVENT. THESE COLLECTIONS WILL BE JUDGED BY A PANEL OF PROMINENT CELEBRITY DESIGNERS, WHO WILL DECIDE THE WINNERS.

• THE AWARD CARRIES A CASH PRIZE OF RS. 50,000/-EACH AND ON GRADUATION THE WINNING DESIGNER WILL BE OFFERED AN INTERNSHIP WITH A PROMINENT DESIGNER OR BRAND.

RULES & REGULATIONS:

•EACH STUDENT IS ALLOWED ONE ENTRY.

•THE GARMENT CAN BE EITHER FOR WOMEN OR FOR MEN IN INTERNATIONAL SIZE MEDIUM.

•KHADI COTTON OR SILK OR HAND-WOVEN INDIAN TEXTILES MUST BE USED IN THE CREATION OF THIS GARMENT.

•THE DECISIONS OF THE JURIES ARE FINAL AND CANNOT BE APPEALED AGAINST.

•THE DESIGNERS WILL BE INTIMATED ON DETAILS/CHANGES VIA E-MAIL.

•ALL STUDENTS REGISTERED WITH BONA FIDE DESIGN INSTITUTIONS ARE ELIGIBLE TO ENTER THIS CONTEST.

DEFINITION OF KHADI:

KHADI IS A TERM FOR HANDSPUN AND HAND-WOVEN CLOTH IN INDIA, BANGLADESH AND PAKISTAN. THE RAW MATERIALS MAY BE COTTON, SILK, OR WOOL, WHICH ARE SPUN INTO THREADS ON A SPINNING WHEEL CALLED A CHARKHA. IT IS A VERSATILE FABRIC, COOL IN SUMMER AND WARM IN WINTER.

KHADI COMPARES FAVOURABLY WITH LINEN, AND ITS APPLICATION FOR BOTH WESTERN & ETHNIC COSTUMES IS SUPREME. FROM THE FINEST OF MUL-MULS TO HEAVIER VARIATIONS, KHADI IS NOW RECEIVING GLOBAL ACCLAIM AS THE FABRIC OF THE FUTURE.

THE STORY OF KHADI AND ITS IMPORTANCE AS THE SYMBOL OF INDIA’S FREEDOM:

IN INDIA, KHADI IS NOT JUST A CLOTH, IT IS A WHOLE MOVEMENT STARTED BY MAHATMA GANDHI. THE KHADI MOVEMENT PROMOTED AN IDEOLOGY, AN IDEA THAT INDIANS COULD BE SELF-RELIANT AND FREE FROM THE HIGH PRICED GOODS AND CLOTHES WHICH THE BRITISH WERE SELLING TO THEM. THE BRITISH WOULD BUY COTTON FROM INDIA AT CHEAP PRICES AND EXPORT THEM TO BRITAIN WHERE THEY WERE WOVEN TO MAKE CLOTHES. THESE CLOTHES WERE THEN BROUGHT BACK TO INDIA TO BE SOLD AT HEFTY PRICES.

THE KHADI MOVEMENT AIMED AT BOYCOTTING FOREIGN GOODS AND PROMOTING INDIAN GOODS, THEREBY IMPROVING INDIA'S ECONOMY.

MAHATMA GANDHI BEGAN PROMOTING THE SPINNING OF KHADI FOR RURAL SELF-EMPLOYMENT AND SELF-RELIANCE (INSTEAD OF USING CLOTH MANUFACTURED INDUSTRIALLY IN BRITAIN) IN THE 1920S IN INDIA THUS MAKING KHADI AN INTEGRAL PART AND ICON OF THE SWADESHI MOVEMENT.

THE FREEDOM STRUGGLE REVOLVED AROUND THE USE OF KHADI FABRICS AND THE DUMPING OF FOREIGN-MADE CLOTHES.

THE FLAG OF INDIA IS ONLY ALLOWED TO BE MADE FROM THIS MATERIAL, ALTHOUGH IN PRACTICE MANY FLAG MANUFACTURERS, ESPECIALLY THOSE OUTSIDE OF INDIA, IGNORE THIS RULE. IN RECENT YEARS KHADI HAS SEEN A REVIVAL IN INDIA WITH MANY DESIGNERS, INCLUDING ABRAHAM & THAKORE, RITU KUMAR, ROHIT BAL AND OTHERS, WHO HAVE BEEN WORKING ON KHADI TO GIVE  THIS BEAUTIFUL FABRIC A MODERN & GLOBAL LOOK.

ONLINE APPLICATION:

http://goo.gl/hXkQ2y